Climate Advocacy & Mental Health: A Youth Guide to Effective Action

Climate advocacy is emotionally charged work. The stakes are high, and it’s natural to feel anxious, sad, angry, or even guilty about the climate crisis. In fact, surveys show the vast majority of young people today worry about climate change – one recent study found 85% of youth at least moderately concerned, with over half “very or extremely” worried (1). These feelings can be intense, but they aren’t a sign of weakness or doom. They’re a valid response to a genuine threat. Taking care of your mental well-being in the face of these emotions isn’t self-indulgent; it’s a foundation for sustaining your advocacy and avoiding burnout. Why does mental health matter in climate advocacy? Because supporting your mental health helps sustain effective advocacy, prevents burnout, and even strengthens the resilience of your whole community. This guide will explore practical tools to navigate the emotional ups and downs of climate activism – so you can communicate clearly, support others, and keep pushing for change without sacrificing your well-being.

Acknowledging and Managing Your Emotions

Climate change can evoke strong emotions: anxiety about the future, grief for what’s lost, anger at injustice, helplessness in the face of huge challenges. The first step in managing these feelings is simply acknowledging them. It’s common to feel like your emotions are overwhelming or even “wrong,” but your emotions make sense given the situation. Remind yourself that it’s okay to feel what you feel – in fact, naming and accepting those feelings can help diminish their power. Psychological research has shown that when we put feelings into words, it actually reduces the intensity of distress signals in the brain (2). In other words, as the saying goes, “Name it to tame it.” By identifying your emotions, you turn a vague painful cloud into something more concrete and manageable.

One helpful exercise is to label your emotions and the reasons behind them. You might take a moment to write in a journal or simply say out loud: “I’m feeling scared and angry because the wildfires are getting worse each year.” Clearly labeling the feeling and its source in this way engages the rational part of your mind and brings a sense of control. It may feel odd at first, but try it. After naming your own emotions, you can even invite a friend to do the same in a conversation, creating a safe space for both of you to share. By articulating what exactly you’re feeling – “I’m anxious because I keep hearing bad news” – you not only validate yourself, you also open the door to addressing that specific emotion.

Reminder: Your feelings about climate change are valid. Acknowledging them is the first step toward managing them.

Of course, even once you’ve named an emotion, it may still be intense. This is where grounding techniques come in. Grounding means connecting back to the present moment and your immediate surroundings, especially when anxiety or grief starts to sweep you away. One simple grounding exercise many find useful is the 5-4-3-2-1 method. Here’s how it works: if you’re feeling overwhelmed by climate news or spiraling into panic, pause and take inventory of your senses. Name five things you can see around you (your hands, the sky outside the window, a cup on the table, etc.). Then name four things you can physically feel (your feet on the ground, the chair supporting you, a breeze on your skin…). Next, identify three things you can hear right now (birds chirping, a faint hum of a laptop, your own breathing). Then notice two things you can smell (perhaps your coffee or fresh cut grass). Finally, take one slow, deep breath. This 5-4-3-2-1 grounding exercise gently pulls you out of racing thoughts and back into your body. As a result, the wave of panic or anger may recede enough for you to think clearly again. Even simply picking up a familiar object near you and describing it in detail – “This stone is cool and smooth, with tiny grey speckles” – can help bring your mind back from distressing thoughts to a calmer state. Practicing these kinds of mindfulness and sensory exercises whenever emotions start to feel like too much will build your capacity to regain calm and focus.

Supporting Friends Through Climate Distress

Climate advocacy isn’t a solo journey – we’re in this together. That means at times you’ll be not only managing your own emotions but also helping friends or peers who are struggling with climate anxiety or grief. It can be challenging to know what to say when a friend confides in you, “I feel so hopeless about the climate, I haven’t been able to sleep.” You might worry about saying the wrong thing or accidentally dismissing their feelings. A good rule of thumb is to start by validating their emotions. Validation means reassuring them that what they feel is understandable, rather than immediately trying to cheer them up or solve the problem. For example, you might respond, “It’s understandable you’re feeling overwhelmed. This issue is really scary, and it makes sense to be upset.” A simple statement like that can be profoundly comforting to someone in distress – it tells them “you’re not crazy or alone for feeling like this.”

Often, what a distressed friend needs most is a compassionate listening ear. Encourage them to talk about what exactly is weighing on them: “Would you like to share more about what’s on your mind? I’m here to listen.” Then really listen. You don’t need magic words to take away their pain (and you probably can’t). Instead, just be present. Nod or offer small verbal acknowledgments like “I hear you” or “That does sound really hard.” Resist the urge to jump in with quick fixes such as “Everything will be fine” or “Try to think positive.” Platitudes or premature advice, however well-intentioned, can feel dismissive. It’s more helpful to say something like, “I can’t fix this, but I care about you and I’m here with you.” Your presence and patience are often more valuable than any solution.

If your friend asks for advice or seems open to it, you can gently explore healthy coping strategies together. Perhaps suggest doing a grounding exercise together, or taking a break from reading news for a day, or going for a walk outside to release some tension. You might share something that helps you, framed humbly: “I’ve been feeling worried too; sometimes it helps me to unplug and get some fresh air. Would you want to try a short walk?” This invites them, rather than directs them, to join you in a calming activity. If their distress is severe or persistent (for example, if they talk about hopelessness all the time, or it’s interfering with their ability to function), encourage them to seek out more support – maybe talking to a counselor or joining a climate anxiety support group. Remember, you’re not a therapist, just a friend, and it’s okay to suggest professional help when needed. What’s most important is that your friend knows you care. Simply saying “Your feelings are totally valid. You’re not alone in this, and we’ll get through it together” can ease that sense of isolation and panic. Gentle validation and solidarity often do far more good than any pep talk.

Channeling Anger and Guilt into Positive Action

Among the emotions climate advocates experience, anger and guilt can be particularly tricky. These feelings are common – you might feel anger at leaders who ignore the science, anger at industries causing harm, or guilt over your own personal environmental footprint. Both anger and guilt can feel uncomfortable, even consuming, but they don’t have to be destructive. In fact, when harnessed carefully, they can become powerful motivators for action.

Anger often stems from a sense of injustice. If you find yourself fuming after, say, reading about yet another oil spill or witnessing politicians roll back environmental protections, acknowledge that anger. It means you care deeply about right and wrong. The key is learning to channel that anger into advocacy rather than letting it boil inside or explode unproductively. First, identify specifically what is triggering your anger. Is it a particular policy, event, or pattern? Naming the target helps focus your energy. Next, consider one or two concrete actions that address that injustice. For example, if you’re enraged by the expansion of a coal mine, you might channel that into writing a letter to your representative, joining a protest, or raising awareness on social media. If your anger comes from seeing vulnerable communities suffer, maybe it drives you to fundraise for relief efforts or volunteer for a climate justice organization. The idea is to transform the fiery emotion into fuel for meaningful work. As one guide puts it, redirecting anger into meaningful advocacy transforms frustration into empowering action. You might even say to yourself: “I’m angry about this situation – so I’m going to do something about it right now,” and then take that immediate step (large or small). The moment you start taking action, you often feel a sense of agency replacing some of the rage. For instance, a young activist upset about plastic pollution might take their anger to a beach cleanup and in the process feel the satisfaction of tangibly fighting the problem. By channeling anger constructively, you not only contribute to the cause but also often find the anger itself becomes more manageable, even motivating in a positive way.

Guilt is another emotion many of us know too well. You might feel guilty that you’re not “doing enough” or that your lifestyle isn’t perfectly sustainable. Perhaps every time you drive a car, eat meat, or throw away recyclables, you feel a pang of guilt for contributing to the problem. Like anger, guilt can either paralyze us or propel us. Used constructively, guilt can be a signal pointing toward our values. It shows that living in alignment with your ideals (for example, caring for the Earth) matters to you. So instead of letting guilt fester and turn into self-loathing or despair, try turning it into growth. Start by pinpointing exactly what’s making you feel guilty. Make a short list: maybe “I fly frequently to visit family,” or “I buy too many new clothes,” or “I leave lights on and waste energy.” Now, choose one realistic, specific change to address one of those behaviors. Importantly, make it small and achievable – something you can implement in your life without an unrealistic overhaul. If flights are your guilt trigger, perhaps you commit to taking one fewer trip this year and offsetting the carbon when you do fly. If it’s household waste, maybe you start composting or carry a reusable water bottle. By identifying actionable changes, you’re aligning your behavior closer to your values, one step at a time. For example, if you feel guilty about driving, you might decide to bike or take public transit one day more per week than you do now. Each week or so, add another small habit that reduces your impact. As you follow through, that guilt begins to ease, replaced by a sense of purpose and progress. You can literally see your actions growing out of your guilt. Rather than guilt being a dead weight, it becomes a guidepost – showing you where you can improve and then motivating you to do it. Remember to give yourself grace, too. No one is perfectly “green” in our society, and feeling guilty doesn’t solve anything by itself. Use it as a gentle nudge, not a whip. When you slip up or can’t do much, remind yourself that beating yourself up will only drain your energy. Focus on the improvements you are making, however small. Each positive action is meaningful. Over time, as you turn guilt into constructive changes, you’ll likely feel more empowered and less disheartened. You’re proving to yourself that you can live by your values and make a difference, step by step.

Building Resilience and Avoiding Burnout

Climate advocacy is often compared to a marathon rather than a sprint – it requires endurance. The issues we face are complex and long-term, so building a resilient mindset and guarding against burnout is crucial. Burnout can creep up on even the most passionate advocates. It might start as exhaustion, cynicism, or a sense of “what’s the point?” and, if unaddressed, can lead to you dropping out of the cause (not to mention harming your mental health). The good news is there are ways to prevent burnout and cultivate a sustainable approach to activism.

One essential strategy is basic self-care. It sounds almost too simple, but when we’re caught up in activism, we often forget our own needs. Start with the fundamentals: Are you eating, hydrating, and sleeping enough? When you’re deep in anxiety about the planet, it’s easy to stay up late doomscrolling, skip meals, or live on coffee. But our bodies and minds can’t function under constant stress without adequate fuel and rest. Consider this a friendly reminder to check in with yourself daily. Ask: “Have I had enough water today? Did I get decent sleep? Have I eaten real food?” These might seem unrelated to saving polar bears or cutting emissions, but they form the bedrock of your emotional stability and energy. If you neglect them, anxiety and fatigue will only hit harder. On the flip side, taking care of these basics can significantly improve your mood and resilience. Think of it this way: you can’t pour from an empty cup. Tending to your needs ensures you have the capacity to continue working for change.

Another important resilience skill is recognizing early signs of burnout in yourself. Don’t wait until you are completely drained and demoralized. Pay attention to signals like a persistent lack of motivation, feelings of helplessness, or disproportionate irritability about your advocacy tasks. For example, if you notice that you’ve lost the excitement you once had, or you dread meetings that you used to enjoy, pause and take stock. These can be signs that you’re overextended and heading toward burnout. When you catch these signs early, take proactive steps: it might mean taking a short break. This could be an afternoon off, a weekend away from anything climate-related, or even a week or two of sabbatical from volunteering if possible. That can feel hard to do – activists often feel guilty stepping back (“the planet can’t wait!”). But remember, rest is not resignation. Taking time to recharge is what allows you to come back stronger. As one climate organizer put it, “If you burn out, you won’t be able to help anyone. Resting now and then means you can keep going for the long haul.” So give yourself permission to rest.

While resting, reconnect with sources of inspiration and joy. Re-read a favorite hopeful book or watch an uplifting movie. Spend time in nature, which can remind you what you’re fighting for and be intrinsically calming. Connect with friends in your movement not to plan or worry, but to socialize and laugh. These activities can replenish your mental energy and restore a sense of perspective.

It also helps to break the work into manageable pieces. Feelings of burnout often come when we’re overwhelmed by the magnitude of what we’re trying to do. If you’ve set a huge goal like “Get my entire city to go carbon-neutral,” you might quickly feel paralyzed by the scale. Big ambitions are great, but pair them with small, achievable steps. For instance, focus on one project at a time – maybe this week you’ll call three city council members, or organize a single community workshop. Achieving a series of small wins can provide regular hits of accomplishment and motivation. It turns the abstract giant goal into concrete tasks you can actually complete, which is far more satisfying. Whenever you notice advocacy work piling up to an unmanageable point, step back and prioritize. What needs to be done now, and what can be done later or by someone else? It’s okay to delegate or ask for help. In fact, learning to rely on your team and share tasks is a hallmark of sustainable activism. No one can carry the whole world on their shoulders alone.

Building a resilient mindset also involves how you interpret setbacks. In climate advocacy, you will inevitably face disappointments – a policy you fought for might not pass this time, turnout at an event might be low, or maybe you feel years of work haven’t yielded big changes yet. It’s easy to get discouraged. But a resilient mindset looks at challenges as opportunities to learn and grow. After a setback, take a moment to reflect: What did I gain from this experience? Maybe you learned a new skill, or discovered an approach that doesn’t work (which is valuable knowledge for next time), or forged new connections, or simply demonstrated courage by trying. Actively identifying lessons or silver linings can transform a “failure” into a stepping stone. For example, if your climate club’s first tree-planting event only planted 5 trees instead of the 50 you hoped, note what went right (those 5 trees still count, and you figured out the logistics of organizing an event) and what can be improved (next time start outreach earlier, or partner with another group for more volunteers). By reframing the narrative in this way, you strengthen your emotional resilience. You come to see yourself not as defeated, but as continually developing. Some advocates even keep a journal of lessons learned from obstacles and revisit it to remind themselves of how far they’ve come. Adopting this growth-oriented mindset keeps discouragement from taking root. It builds confidence that you can handle the difficulties and use them to become an even more effective advocate.

Lastly, make a point to celebrate small victories – both your own and the movement’s. When we only focus on the endgame (like “solve climate change”), we set ourselves up for feeling like nothing is ever enough. But every bite-sized success matters. Did you convince one neighbor to install solar panels? That’s a win. Did your team get a letter to the editor published? Victory. Did you stick to your personal goal of avoiding single-use plastics today? Celebrate that! Recognize these achievements, no matter how modest. You might end each week by writing down one or two things that went well in your advocacy efforts. Share those highlights in your group chat or with a fellow activist – not to brag, but to lift everyone’s spirits. Celebrating wins reinforces motivation and reminds you that progress is happening. It’s like fuel for your hope engine. By acknowledging small victories, you train your mind to see progress rather than just the remaining distance to your ultimate goal. This positivity can inoculate you against burnout by keeping your work rewarding. In a long journey like this, we must remember to occasionally look back and see how far we’ve come.

Communicating Clearly and Effectively

Effective communication is at the heart of advocacy. You might have all the passion in the world, but if you can’t communicate your message clearly and constructively, it can fall on deaf ears or even create conflict. Climate topics can be emotionally charged during conversations, so it’s important to speak in a way that others can truly hear and understand you, and to listen to others so you can find common ground.

One fundamental tool for clear communication is using “I” statements to express your perspective. This technique, common in conflict resolution and counseling, can be incredibly useful in climate conversations. Instead of accusing or generalizing (which can put others on the defensive), you center the conversation on your own feelings, experiences, and needs. The basic format is: “I feel [emotion] because [reason], and I want [desired outcome].” For example, imagine you’re trying to explain to a family member why you’re upset about their dismissive attitude toward climate change. You might say, “I feel worried when I hear climate change being downplayed, because the science is telling us our community could be at risk. I want us to take this seriously and work on solutions together.” This kind of statement clearly communicates your emotion (worried), the cause (climate change being downplayed and the real risks), and what you hope for (taking it seriously and working together). It’s far more effective than saying, “You never listen about climate issues” or “People are so ignorant,” which would likely trigger defensiveness or an argument. By contrast, “I” statements invite understanding. The other person can see where you’re coming from, rather than feeling attacked.

Clarity also comes from being concise and focused in your message. It’s easy to go on a tangent when you’re passionate, but overwhelming someone with a flood of information or emotion can cause them to tune out. Try to distill what you want to say into a few key points or sentences. One exercise that the youth guide suggests is practicing a “climate elevator pitch” for yourself. Choose a climate issue that matters deeply to you, and then practice articulating your stance in just a few sentences: for instance, “I care about transitioning to renewable energy. I feel alarmed by how fossil fuels are damaging the air and climate because I’ve seen my neighbors struggle with asthma. I want our town to invest in clean energy solutions so we can have healthier air and a safer future.” That’s short, personal, and clear. You can even write this out or record yourself and listen back. How does it sound? Is it understandable and sincere? Role-play with a friend if you can – have them listen and give feedback, or swap turns explaining your positions to each other. This might feel a bit awkward, but it really helps tighten your communication. By practicing ahead of time, you’ll feel more confident when the real moment comes to speak up, whether it’s in a community meeting, a family dinner conversation, or on social media.

Another aspect of effective communication is active listening, especially when engaging in dialogue (not just giving a speech). Climate conversations should be two-way streets. If you’re talking with someone who has different views or is less engaged, listening becomes as important as talking. Show genuine curiosity about their perspective: “What are your thoughts on this? I’d really like to understand how you see it.” When they share, resist the urge to jump in and correct them on facts immediately. Instead, try to find common ground or acknowledge any valid points: “I see, you’re concerned about jobs and the economy. That makes sense – people’s livelihoods are important.” By doing this, you demonstrate respect, which makes them more likely to reciprocate and hear your points. Then you can gently introduce your viewpoint: “I agree jobs are crucial. I actually think investing in renewable energy can create a lot of jobs – like installing solar panels or maintaining wind farms – and also help the environment. Maybe there’s a way to have both a good economy and a stable climate.” Here you’re connecting your message to their concerns, and doing so in a respectful tone. Remember, effective advocacy communication isn’t about “winning” an argument, but about opening minds and finding solutions. Tailor your approach depending on who you’re speaking with – you’d explain things differently to a child than to a city official, for example, but in all cases clarity, empathy, and respect are key.

Keep your communication constructive and hopeful when possible. Fear can be motivating, but too much doom and gloom can also shut people down. If you’re always saying “We’re doomed if we don’t do X, Y, Z,” people may feel overwhelmed or helpless. Try pairing the honest facts about the climate crisis with stories of hope or action. For example: “Yes, the situation is serious – but hey, did you see that our neighboring city just opened a new solar farm? It’s cutting their emissions and even creating local jobs. We could push for something similar here.” Offering a path forward or a success story can inspire your listener rather than overwhelm them. Communicating effectively means connecting emotionally as well as conveying information. Personal stories, whether your own or from your community, can leave a lasting impression. Don’t hesitate to share why you care: “I got into climate activism because I remember the wildfire smoke making my little sister sick, and I never want to see her or anyone struggling like that.” These kinds of personal anecdotes can be more persuasive than a barrage of statistics (though having a few solid facts at hand to support your case never hurts!).

In summary, speak your truth clearly, listen to others openly, and strive for understanding over confrontation. When your message is authentic and well-framed, and when you make others feel heard, you’re far more likely to engage people in meaningful climate conversations. That not only helps the cause, but also builds supportive relationships – which are invaluable for your own mental health and motivation.

Managing Media Intake and Finding Hope

In our hyper-connected world, it’s easy to be inundated with climate-related news 24/7. While staying informed is important, constant exposure to doom and gloom can take a serious toll on your mental health. There’s even a term for compulsively consuming bad news: doomscrolling. Psychologists have observed that endlessly scrolling through distressing news feeds – something many of us have done, especially during crises – can become “an insidious threat to our minds and bodies” (3). The problem is that the news tends to highlight disasters and problems; as one expert put it, “we’re not getting any messages about hope — it’s all negativity” (3). When you flood your brain with catastrophe every hour, it’s no wonder you end up feeling anxious, depressed, or like giving up. Our brains aren’t designed to handle non-stop stress signals. If you find yourself frequently feeling despair after yet another climate report, it might be time to recalibrate your media intake for the sake of your sanity.

Start by setting healthy boundaries on news and social media. This could mean designating specific times of day for checking climate news instead of having a constant drip of alerts. For example, you might decide to read news for 20 minutes in the morning and 20 minutes in the early evening, and otherwise turn off notifications or avoid news apps. During those check-ins, try to stick to reputable sources and factual updates, not endless commentary. Once your time is up, step away. It can help to follow a distressing update with a different activity to shift your mind – perhaps immediately going for a short walk, doing a few stretches, or calling a friend (to talk about something other than the news).

Crucially, balance the negative with the positive. For every dire headline you read, challenge yourself to also seek out a hopeful or solution-focused story. There are plenty of places to find these: look for articles about communities successfully implementing climate solutions, or profiles of activists achieving local victories, or technological breakthroughs in clean energy. If the main news sites don’t feature them prominently, consider following climate organizations or solution-oriented blogs that regularly share positive news. For instance, if you read about an ecosystem in peril, also find a story about a habitat restoration project that’s making progress. This isn’t about denying reality or “good vibes only” – it’s about getting a fuller picture. Positive developments do exist, they just often receive less attention. Consciously including those in your media diet can maintain your motivation and hope. Research in psychology suggests that hope and optimism are linked to better resilience and emotional well-being. So think of positive stories as a necessary nutrient for your mental health, to be consumed alongside the harder news.

It may also help to do a “media diet audit” with a friend or fellow advocate. Compare notes on how much time you each spend reading depressing news and what sources you follow. You might make it a mutual challenge to cut down doomscrolling habits – maybe agree to text each other a single uplifting climate story each day as a replacement for the usual dire posts. Holding each other accountable in a supportive way can reinforce these healthy habits.

Beyond managing the intake of news, another powerful tool for finding hope is to actively envision the positive future you’re working toward. When you’re bogged down by daily setbacks or the slow pace of change, it’s easy to lose sight of why your actions matter. This is where a bit of imagination can help re-center you. Try this simple practice: periodically (say, once a day or a few times a week), close your eyes and visualize a realistic, positive scenario in the future that results from successful climate action. For example, picture your city 20 years from now: maybe you see tree-lined streets with cyclists and electric buses, clean energy powering the homes, community gardens feeding neighbors, and people breathing clean air. See the vivid details – children playing outside on a clear day, a solar panel glinting in the sun, a local river running clean. Importantly, make it realistic and specific to what you care about. If you’re advocating for coastal protection, envision a thriving wetland or a seawall protecting a town from storms, along with community celebrations of their success. Spend a few minutes inhabiting this mental scene. Notice how it makes you feel – perhaps encouraged, excited, or calm. This isn’t just daydreaming; it’s a way to remind yourself what all the effort is for. It can renew your sense of purpose. After visualizing, consider writing down one or two actions that would help move toward that vision. Maybe it’s something immediate like “email city council about starting that community garden” or something personal like “continue learning about renewable energy options for my house.” By linking your hopeful vision to concrete actions, you create a bridge between the present and the future you want. It gives you a sense of agency: the future isn’t just something that happens to us, it’s something we are actively shaping.

Regularly engaging in this kind of positive visualization can buffer you against the despair that creeps in with too much negative news. It’s like shining a light at the end of the tunnel so you know where you’re headed. Some advocates even do this in groups – for instance, starting meetings by sharing one positive vision or success story to set a hopeful tone before diving into challenges. Hope is contagious; when you share your vision with others, it can inspire them as well and create a collective sense of possibility. Remember, hope is not the same as complacency. It’s not ignoring the bad; it’s believing in the potential for good. By managing your media intake and actively cultivating hope, you protect your mental health and keep your fire for change burning bright.

The Power of Collective Action and Sustaining Motivation

One of the most heartening truths in climate advocacy is that you are not alone. It’s worth reminding yourself of this often, especially on days when the burden feels heavy. There are millions of people around the world, of all ages and backgrounds, who care about this issue and are working in ways big and small to make things better. Plugging into that larger community – whether locally or globally – can do wonders for your motivation and mental health. Humans are social creatures; fighting in isolation is much harder than fighting side by side with others.

Getting involved in collective action can provide a sense of camaraderie and shared purpose that keeps despair at bay. When you join a group of like-minded individuals, you get to celebrate wins together, commiserate over setbacks together, and lift each other up. Interestingly, research has indicated that engaging in collective activities can even buffer the emotional toll of climate anxiety. A study of young adults found that those participating in group climate actions did not show the same links between climate anxiety and depression that their non-engaged peers did; in other words, being part of a community effort seemed to protect them from some of the hopelessness and sadness that anxiety can bring (4) (4). While more research is needed, this finding makes intuitive sense: when you’re actively doing something with others, you feel less helpless and more hopeful. There’s strength in numbers – not just politically, but psychologically.

So consider joining or strengthening your connection to a climate advocacy group, if you haven’t already. This could be an environmental club at school or university, a local chapter of a climate organization, a neighborhood sustainability committee, an online community, or even just a semi-formal network of friends who support each other’s eco-actions. Collective action can take many forms. Maybe you volunteer together to plant trees, organize a community workshop, attend rallies, or coordinate letter-writing campaigns. Or perhaps you create art or music together that inspires others. Being part of these shared projects can fill you with a sense of belonging and purpose. On days when you feel down, a teammate’s enthusiasm can reignite your own. And when they struggle, you can be the one to encourage them. This mutual support is invaluable. It’s much harder to succumb to burnout or despair when you have people beside you reminding you of the progress you’ve made and the reasons to keep going.

Within your collective, make it a habit to share successes and positive feedback, no matter how small. For example, if one member convinced their apartment building to start recycling, celebrate that in your next meeting. If a petition didn’t reach its ultimate goal but did get 500 signatures, acknowledge those 500 people who cared enough to sign. When your group achieves something – say, a successful community clean-up day – take a moment to revel in that accomplishment. Maybe even throw a little celebratory get-together or post about it to your community. Celebrating small victories boosts everyone’s morale and reinforces the feeling that your actions have impact. It’s like adding logs to the motivational fire, keeping it warm and bright. Advocacy is long work; these moments of celebration are the sparks that keep the fire from dying out.

Furthermore, remember the “why” – why you and your peers are doing this. It can be helpful to collectively revisit your core motivations from time to time. Some groups start meetings by having one person share a personal story or reason that drives them to do this work. Hearing each other’s reasons – like “I’m fighting for climate justice because my hometown is threatened by sea level rise” or “I want a safe planet for my nieces and nephews” – can be deeply affirming. It reinforces the meaningfulness of what you’re all doing. In tough moments, grounding yourselves in your shared values and vision can rekindle determination. Consider also that your advocacy, even if it seems small, is part of a much larger tapestry of global action. Every community project, every policy change, every behavior shift contributes to the bigger change. When you need motivation, zoom out and see the bigger picture: people around the world are planting trees, innovating clean technologies, shifting laws and markets, and transforming attitudes. Change is happening, and you are part of that change.

Finally, be kind to yourself throughout this journey. Climate advocacy is emotionally taxing, and no one can be perfectly composed at all times. There will be days of frustration, anger, or grief. There will be times you feel like you’re not doing enough, or that the problem is too big. In those moments, lean on the tools and strategies outlined in this guide. Validate your feelings rather than judging them. Ground yourself in the present and remember what is within your control right now. Reach out to friends or your activist community for support – don’t hesitate to say “I’m feeling really discouraged, can we talk?” to a trusted ally. Refocus on small actions when the big picture is too overwhelming. And above all, keep the faith in collective action. Even when progress seems slow, know that each conversation, each local initiative, each individual empowered instead of despairing, adds up. Social change is often nonlinear and surprises us with breakthroughs after long periods of incremental work.

 

Kiffer G. Card

Kiffer G. Card, PhD, is an expert on the social and environmental determinants of health and wellbeing.

Currently, he is the Scientific Director of the Canadian Alliance for Social Connection and Health, President and Chair for the Mental Health and Climate Change Alliance, President of the Island Sexual Health Community Health Centre, Director of Research for GenWell, and an Assistant Professor with the Faculty of Health Sciences at Simon Fraser University.

At SFU, he leads the Healthy Ecologies and Lifestyles (HEAL) Lab, where he and his team study the socio-ecological determinants of health and well-being, with an emphasis on community and social connection, health equity, and emotional distress. Through his academic research, Dr. Card has trained over 50 research assistants, undergraduates, graduate trainees, and postdoctoral fellows. Together Dr. Card and his lab members are advancing our understanding of how to build happier and healthier communities in the face of multiplying public health crises, including climate change, pandemics, and economic turmoil. In recognition of Dr. Card’s academic excellence, he has received multiple highly competitive awards, including The 2024 Blanche and Charlie Beckerman Scholar Award, The 2021 MSFHR Scholar Award, The 2020 CIHR-IHSPR Rising Star Award, The 2018 CTN Postdoctoral Award, The 2018 MSFHR Trainee Award, and The 2018 CIHR Health Systems Impact Fellowship. Supported by these awards, and approximately $25 million dollars in grant funding, Dr. Card’s work has been featured in more than 200 lay and academic publications, more than 100 academic conference presentations, and nearly 100 news media interviews. Through these outputs and his advocacy, Dr. Card has made significant impacts on healthcare policy and practice and provided training opportunities for the next generation of researchers and practitioners in Canada.

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